Fox advertiser: Fox viewers are ‘f-ing idiots’
The CEO of SCOTTeVEST recently claimed that his company advertises on Fox News because the network’s viewers are “extremely gullible” and “f**cking idiots.”
Scott Jordan, whose company sells a vest which features multiple inside pockets designed to carry items such as a phone, tablet, water bottle and more, posted his derogatory comments on Facebook, Breitbart News reported.
“I love meeting new people that recognize me and my company from all of our television commercials,” Jordan wrote. “I am on a ski lift and the following exchange just happened and happens often.”
Jordan wrote that he asks the person where they saw his advertisement. “Invariably people say FOXNews.”
“I laugh to myself,” Jordan wrote, “and tell them that we primarily advertise on Fox because we find their viewership to be extremely gullible and much easier to sell than other networks.”
Jordan then mocks his potential customers. “The look on their face at that time is priceless. I am not kidding you. I get to tell them they are fucking idiots while getting rich off them.”
In response to Jordan’s post, SCOTTeVest released a statement calling his remarks “offensive and inexcusable.”
“The recent offensive and inexcusable social media post by Scott Jordan does not reflect the views of SCOTTeVEST. In 2017, Mr. Jordan stepped down from the management of SCOTTeVEST and he is not involved in our daily operations,” the statement read. “We are extremely sorry for his unacceptable comments. Mr. Jordan’s post was impulsive and inappropriate for too many reasons to list, and rightfully offended so many people. We strongly disagree with the views expressed by Mr. Jordan.”
Jordan has since deleted his Facebook and Twitter accounts.
On Friday, Jordan published an apology on Medium.
“I am profoundly sorry for my horrible and offensive remarks,” Jordan wrote. “This past Sunday, I posted on my personal Facebook page an incredibly rude and inaccurate statement about SCOTTeVEST’s TV advertising on Fox News. On Monday, I removed the offensive post and posted an apology on Facebook. I have since deactivated my Facebook account and the apology is no longer available, so I am writing it here. To those that I called gullible and idiotic, I am truly sorry.”
Jordan also apologized to the people at SCOTTeVest.
Medium commenters were apparently not swayed by Jordan’s apology.
One commenter noted that, while insulting viewers of Fox News, Jordan was also denigrating his own product. “[A]pparently he’s saying that you have to be ‘gullible’ (i.e. a sucker) to buy his product. Like they’re not worth it. How stupid is he? He’s seriously damaged the company’s reputation.”
Another wrote, “To me the mistake wasn’t in saying what you felt about customers but actually feeling that about customers.”
“You’re only sorry you got caught,” wrote another commenter. “The company can remove you without paying you a dime or you’ll see the hashtag calling for your companies [sic] boycott start trending on Monday.”
A spokesman for SCOTTeVest said that Jordan is CEO “in name only.”
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