Major advertiser issues warning to Facebook and Google

BY TEAM DML / FEBRUARY 12, 2018 /

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Unilever, one of the world’s largest advertisers, is worried that people won’t trust his brand if it’s associated with social media platforms that permit hate and fake news to fester.

Thus, the company is threatening to pull its investment and marketing from tech giants such as Google and Facebook if the platforms don’t do more to clean up their acts, and to protect children.

Reuters reports the consumer goods giant is set to put Silicon Valley on the hot seat during a speech Monday by Unilever’s chief marketing officer Keith Weed at an industry conference. Weed will call on the technology industry to improve transparency and consumer trust in an era of fake news and toxic online content.

The advertiser’s criticism comes as lawmakers, activists and former tech executives have blasted tech companies for their opaque policies and inability to scrub their platforms of extremist or illegal content and fake news.

Google, a unit of tech giant Alphabet, and Facebook are estimated to have taken half of online ad revenue worldwide in 2017 and more than 60 percent in the U.S., according to research firm eMarketer.

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