REPORT: Advertiser returns who bailed from Laura Ingraham’s show

APRIL 13, 2018

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Ace Hardware has resumed advertising on Laura Ingraham’s Fox News show after initially saying it would pull advertising.

A spokesperson for Ace Hardware had told The Wrap last week that it did “not have any plans to nationally advertise on Ingraham’s show in the future.”

It is important to note that the article goes on to state the following:

However, a company spokeswoman backtracked on that statement in an email to The Hill Friday. The development was first reported by The Wrap.

An Ace Hardware spokeswoman wrote in an email:

“The information we had at the time of the initial request was incomplete and we apologize for that. Advertising on any network or show, is in no way an endorsement from Ace of the content contained or spoken within that program. We appreciate the different points of view from our customers, and believe people should be treated with respect and civility. At this time, we have not altered our current media schedule; however, we regularly review our media strategy.”

Approximately 20 companies pulled their ads from Ingraham’s show, at the request of Parkland student David Hogg. Ace Hardware is the first company to reverse their decision and resume advertising on the show.