REPORT: Black Friday shoppers drop record-breaking $5.4B in online sales

NOVEMBER 30, 2019

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As the most reliable and balanced news aggregation service on the internet, DML News App offers the following information published by FOXBUSINESS.COM:

Shoppers aren’t waiting for Cyber Monday sales to begin their holiday shopping.

On Black Friday, shoppers spent a record-breaking $5.4 billion as of 9 p.m. ET — a 22.3 percent increase from 2018, according to preliminary data published by Adobe Analytics, which measures transactions from 80 of the top 100 online retailers.

The article goes on to state the following:

Total spending for the day is expected to reach $7.6 billion, the second-largest online sales day ever. It falls slightly short of last year’s Cyber Monday, during which consumers dropped $7.9 billion. On average, shoppers spent a staggering $5.3 million per minute in online purchases on Friday.

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