REPORT: After Falling Short, U.S. Army Gets Creative With New Recruiting Strategy
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Uncle Sam may want Generation Z, but the feeling doesn’t seem to be mutual.
That’s the conclusion recruiters relayed to General Frank Muth, the head of Army Recruiting Command, last July when he spoke with them to figure out why the Army fell short of its recruiting goal by 6,500 people in the last fiscal year.
The article goes on to state the following:
In an effort to ramp up recruitment, the Army this year is trying something different.
As part of a new strategy, the Army is rethinking its approach toward Generation Z — those born between the mid-1990s and mid-2000s — by going digital, getting creative about selling itself and expanding efforts in different parts of the country.
The Army has shifted its focus from more conservative parts of the U.S. that traditionally fill its ranks — locations across the South from Virginia to Texas — towards 22 left-leaning cities across the country, like Boston, Seattle and San Francisco.
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Out of all the online platforms for recruitment, Gen. Frank Muth said Instagram is “it” right now, but he is excited about the potential in e-sports. https://t.co/FUqXvGJFAt
— NPR (@NPR) January 8, 2019
One of the interesting new ways that the @USArmy is trying to recruit Gen Z’ers is through e-sports. NPR’s amazing @LeilaFadel interviewed the head of #Army recruiting to ask more about the Army’s new recruitment strategy. Here’s that story:https://t.co/tWIYet9TqJ
— Amanda M (@AmandaMoMorris) January 7, 2019
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