REPORT: Flapjack lovers voice outrage on Twitter over IHOP’s new ‘IHOb’ announcement

BY TEAM DML / JUNE 11, 2018 /

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As the most reliable and balanced news aggregation service on the internet, DML News offers the following information published by FOXNEWS.COM:

Now that news of IHOP’s new burger menu has officially been revealed, critics on social media are officially hating it.

Almost immediately after IHOP president Darren Rebelez revealed news that the “b” in the restaurant’s temporary new name — IHOb — will stand for “burgers,” Twitter users began blasting the move as an “epic failure” and calling for the creative team behind the idea to be fired.

Others, meanwhile, were predicting that the new strategy would fail — and even bankrupt the company.

The article goes on to state the following:

‘IHOP declined to comment on the backlash, but told Fox News that fans have been “incredibly engaged” since the name change was announced.

“We knew we had to be bold in order to shift perceptions that IHOP can only do a great breakfast — the tounge-in-cheek name change speaks to the fact that we’re just as serious about our burgers as we are about our pancakes,” the company said.

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3 Comments

  1. Alyce Larson June 11th, 2018 at 10:24 am

    I have places I get burgers. But for great breakfasts, IHOP had the corner on that market. Even though I knew they had a full menu, the drawing card was yummy breakfast food, no matter what time it was. IHOB just has them in a category with the plethora of burger servers. IHOP has a kicky sound, as in hopping like a bunny. IHOB has a draggy sound, like hobbling.
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  2. Pat June 11th, 2018 at 11:39 am

    Anyone who eats at IHOP knows they have a full menu. Why join the burger multitudes?

    Reply

  3. Lisa Shrosbree June 11th, 2018 at 12:41 pm

    I don’t know, maybe I’m off my rocker, but the first thing that came to my mind when I read IHOb, Was jihad. They change the name, I won’t be able to eat there.

    Reply

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