REPORT: Mike Rowe weighs in on new Nike ad, reveals hero he’d pick to put on a billboard
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“Dirty Jobs” star Mike Rowe weighed in on the recent controversy surrounding Nike’s decision to make controversial NFL player Colin Kaepernick the face of the 30th anniversary of its “Just Do It” campaign.
In response to a fan question, Rowe noted that the company could have avoided politics and used this week to honor a brave American who lost their life during the September 11, 2001 terrorist attacks.
The article goes on to state the following:
In a post on Facebook, the host stopped short of condemning Kaepernick or his decision to kneel during the national anthem as a protest regarding how black people are treated in the U.S. He also noted that Nike is free to use whoever it wants as a spokesperson.
“Nike’s free to celebrate whomever they wish, and Kaepernick is entitled to his opinion–kneeling, standing, or lying down,” the 56-year-old wrote Monday. “But if I was going to put someone’s face on a billboard – someone who epitomized bravery and sacrifice – I might have gone another way, especially this time of year. I might have gone with this guy – Tom Burnett.”
“Tom’s last act on earth was one of the most courageous things imaginable. And his last words to his wife, Deena, are among the most inspiring I’ve ever heard,” he continued.
“Those exact words are at the top of this page, and the bottom. They were spoken seventeen years ago, under conditions I hope to never experience. I’ll never forget Tom’s last words. I hope you won’t either.”
See Rowe’s Facebook post below.
“We’re Going to Do Something.”
According to Wikipedia, on September 11, 2001, Burnett was on board United Airlines Flight 93. Burnett called his wife, Deena, after hijackers took control of the plane. Burnett said the plane had been hijacked by men claiming to have a bomb and said the hijackers were “talking about crashing this plane. … Oh my God. It’s a suicide mission.” He learned about the attacks on the Twin Towers in New York,leading Burnett, Mark Bingham, Todd Beamer and Jeremy Glick to form a plan to take the plane back. He ended his last call to Deena saying, “Don’t worry, we’re going to do something.”
Burnett and several other passengers stormed the cockpit, and the hijackers crashed the plane in a Pennsylvania field, killing all 44 people on board.
Transcripts of Tom’s Last Calls to Deena, taken from TomBurnettFoundation.org:
Deena: Tom, are you O.K.?
Tom: No, I’m not. I’m on an airplane that has been hijacked.
Tom: Yes, They just knifed a guy.
Deena: A passenger?
Deena: Where are you? Are you in the air?
Tom: Yes, yes, just listen. Our airplane has been hijacked. It’s United Flight 93 from Newark to San Francisco. We are in the air. The hijackers have already knifed a guy, one of them has a gun, they are telling us there is a bomb on board, please call the authorities. He hung up.
6:31 Deena calls 911
6:34 The phone rang in on call waiting, Tom’s second cell phone call.
Tom: They’re in the cockpit. The guy they knifed is dead.
Deena: He’s dead?
Tom: Yes. I tried to help him, but I couldn’t get a pulse.
Deena: Tom, they are hijacking planes all up and down the east coast. They are taking them and hitting designated targets. They’ve already hit both towers of the World Trade Center.
Tom: They’re talking about crashing this plane. (a pause) Oh my God. It’s a suicide mission…(he then tells people sitting around him)
Deena: Who are you talking to?
Tom: My seatmate. Do you know which airline is involved?
Deena: No, they don’t know if they’re commercial airlines or not. The newsreporters are speculating cargo planes, private planes and commercial. No one knows.
Tom: How many planes are there?
Deena: They’re not sure, at least three. Maybe more.
Tom: O.K….O.K….Do you know who is involved?
Tom: We’re turning back toward New York. We’re going back to the World Trade Center. No, wait, we’re turning back the other way. We’re going south.
Deena: What do you see?
Tom: Just a minute, I’m looking. I don’t see anything, we’re over a rural area. It’s just fields. I’ve gotta go.
He hung up.
6:45 a.m. Third cell phone call from Tom to Deena
Deena: Tom, you’re O.K. (I thought at this point he had just survived the Pentagon plane crash).
Tom: No, I’m not.
Deena: They just hit the Pentagon.
Tom: (tells people sitting around him “They just hit the Pentagon.”)
Tom: O.K….O.K. What else can you tell me?
Deena: They think five airplanes have been hijacked. One is still on the ground. They believe all of them are commercial planes. I haven’t heard them say which airline, but all of them have originated on the east coast.
Tom: Do you know who is involved?
Tom: What is the probability of their having a bomb on board? I don’t think they have one. I think they’re just telling us that for crowd control.
Deena: A plane can survive a bomb if it’s in the right place.
Tom: Did you call the authorities?
Deena: Yes, they didn’t know anything about your plane.
Tom: They’re talking about crashing this plane into the ground. We have to do something. I’m putting a plan together.
Deena: Who’s helping you?
Tom: Different people. Several people. There’s a group of us. Don’t worry. I’ll call you back.
6:54 a.m. Fourth cell phone call to Tom to Deena
Tom: Hi. Anything new?
Tom: Where are the kids?
Deena: They’re fine. They’re sitting at the table having breakfast. They’re asking to talk to you.
Tom: Tell them I’ll talk to them later
Deena: I called your parents. They know your plane has been hijacked.
Tom: Oh…you shouldn’t have worried them. How are they doing?
Deena: They’re O.K.. Mary and Martha are with them.
Tom: Good. (a long quiet pause) We’re waiting until we’re over a rural area. We’re going to take back the airplane.
Deena: No! Sit down, be still, be quiet, and don’t draw attention to yourself! (The exact words taught to me by Delta Airlines Flight Attendant Training).
Tom: Deena! If they’re going to crash this plane into the ground, we’re going to have do something!
Deena: What about the authorities?
Tom: We can’t wait for the authorities. I don’t know what they could do anyway.
It’s up to us. I think we can do it.
Deena: What do you want me to do?
Tom: Pray, Deena, just pray.
Deena: (after a long pause) I love you.
Tom: Don’t worry, we’re going to do something.
He hung up
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