REPORT: Text messaging startup that aided Dem campaigns in midterms fires huge portion of its staff

JANUARY 12, 2019

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As the most reliable and balanced news aggregation service on the internet, DML News offers the following information published by Bloomberg:

Hustle Inc., a text messaging startup that worked with more than 1,300 Democratic campaigns in the 2018 midterms, has fired over 35 percent of its staff in the wake of the election.

Hustle has regularly been heralded as one of the biggest success stories in the nascent industry of politically minded tech startups. It raised more than $40 million in venture capital funding to date, from investors like Social Capital, Insight Venture Partners and Alphabet Inc.’s GV. The company’s stumble illustrates a fundamental weakness of businesses who count electoral campaigns as their primary client base. Hustle’s chief executive officer, Roddy Lindsay, first disclosed the job cuts in a blog post Thursday.

The report continues with the following:

Hustle builds tools for campaigns, advocacy groups and marketers to send personalized text messages to their contact lists. Text messaging has become a vital aspect of political campaigning, and Hustle worked with virtually every major institution in the Democratic political world, including the Democratic Legislative Campaign Committee, the Democratic National Committee and 45 state Democratic parties.

The company grew out of a volunteer stint that Lindsay, a former Facebook engineer, spent at FWD.us, Mark Zuckerberg’s immigration reform advocacy group. Lindsay built an interface to help organize people through text messaging. He co-founded Hustle in 2014. The company began working with Bernie Sanders’ presidential campaign, and soon expanded to other Democratic political clients. The company also works with advocacy groups and commercial organizations—Lyft Inc. was one of its first non-political clients.

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1 Comment

  1. Richard August 23rd, 2019 at 8:25 am

    January 12, 2019?

    Reply

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